hard sell

英 [ˌhɑːd ˈsel]

美 [ˌhɑːrd ˈsel]

n.  强行推销

BEC

牛津词典

noun

• 强行推销
  a method of selling that puts a lot of pressure on the customer to buy

柯林斯词典

• N-SING 强行推销;硬性销售
  Ahard sellis a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something.
  1. ...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.
     其强行推销手段被一个消费者节目曝光的双层玻璃窗生产公司

英英释义

noun

• forceful and insistent advertising

双语例句

• The "hard sell"( rational appeal) and the" soft sell"( emotional appeal) are two basic representational means in the advertising discourse.
  “硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
• In addition, the strong political suspicions the company faces in a market as vital as the US mean this would be a very hard sell to investors, says a technology head of a western bank.
  一家西方银行的技术业务主管表示：此外，在一个像美国这样的关键市场中遭遇政治方面的强烈质疑，意味着IPO可能很难吸引投资者。
• He says it's hard to sell a house now; the market is saturated with houses.
  他说现在卖房子很难了，市场上已饱和了。
• Convincing South Korea, Japan and other Southeast Asian countries that doing business with growing China is good for them shouldn't be a hard sell.
  要说服韩国、日本和其他东南亚国家跟迅速发展的中国做买卖对他们有好处，这应该不难。
• The car salesman gave us a hard sell so we decided to go to another dealer.
  这位车销售商对我们实行强卖，因此我们决定去找另一家。
• It was all a bit much but these guys do the "hard sell" with such style and charm, plus the apple tea is very refreshing.
  虽然不太合理但他们这种风格和魅力的营销方式，再加上苹果茶，这是非常新鲜的。
• Multiple personality disorders are a real hard sell.
  多重病态人格是一个很棘手的问题。
• But you'll have a hard sell with the parents.
  不过他们的父母可不会答应。
• As AGUS explains, preventive health care can be a hard sell.
  正如阿古斯所说，预防性保健理念的堪比硬性推销。
• Howard: Way to go! I know it was a hard sell.
  霍华德：干得好！我知道这东西很难卖。